Fast Fashion On Fast Food Industry - 2279 Words

Slow Fashion Fast fashion is a force that needs constant change from retailers; new garments and new trends cycle out as fast as a bi-weekly basis, putting pressure on the industry to sell fast and cheap to the consumer. However, with the news publishing more articles about the working conditions in factories, comparable to the Rana Plaza disaster in Bangladesh, and the run-off pollution these factories produce, the consumer is demanding more transparency in the supply chain. The introduction to slow fashion came from this demand of wanting a better understanding of the garments we wear, similar to the slow food movement that surfaced from the fast food industry. The slow food movement began in Italy in the 1980s as a reaction to the†¦show more content†¦Slowing down the consumption that is encouraged by fast fashion will help reduce raw materials and decrease fashion production, allowing the earth time to regenerate and heal from the damage industry creates to the environment (1B). Lind a Greer, a senior scientist at the NRDC (Natural Resources Defense Council, believes that the slow fashion movement will hold large retailers accountable for its manufacturing aboard. Clean by Design is a program created by the NRDC that works with retailers to â€Å"green the fashion supply chain† (4B). These types of programs will assist with the large companies meeting the needs of the new movement of ‘ethical consumerism’ where consumers are demanding that the clothes they buy do not harm the environment or the workers who made them (11B, pg.200). Another aspect of the slow fashion movement is supporting the development of local businesses by focusing on using local resources and materials, these companies take the claim of ‘slow’ and put it into practice by creating high quality and durable pieces with attentiveness in an environmental way (1B). Many small businesses keep traditional methods of garment and textile making, giving meaning to the products and how they were made. (1B) Kate Fletcher, a design academic, explains, â€Å"making a garment last is very different to making a long-lasting garment† (3, pg. 227). Slow fashion pieces are to be worn for a long time, creating ‘emotional durability’ that leaves a personalShow MoreRelatedEthical Consumerism Of Fast Fashion1750 Words   |  7 PagesAbstract Fast fashion has received a great deal of public attention in recent years. However, the phenomenon of ethical consumerism in fast fashion is under-researched. This study explores current barriers to ethical consumerism in fast fashion. There is a body of research that investigate intention and the actual behavior of ethical minded consumers (Carrington et al. 2010; Beard 2008; Brandstà ¤tter et al. 2006; Kim et al. 2013) but not much has been done on ethical consumerism including the drivingRead MoreRetail Is A Fast Paced Environment1592 Words   |  7 PagesRetail is a fast-paced environment that is always changing and adapting to new trends and styles. This is why we see â€Å"fast fashion† stores such as HM, Gap, Zara, Forever 21 and Uniqlo, cycling through the clothing they have in their stores very quickly. Because of the constant change in fashion trends, such stores are in an extremely competitive battle to be the most successful in their field. Competitiveness in this industry is broken down into five forces, a theory invented by acclaimed HarvardRead MoreDistinguishing Features Of The Industry980 Words   |  4 PagesDistinguishing Features of the Industry (â€Å"U.S. Foodservice Industry Forecast†, 2014) The restaurant industry is a simple concept, the store prepares the food, and consumers pay for it. Some people visit restaurants in order to save time or enjoy a certain taste that the restaurant has cornered. Others choose to eat out for celebrations and special occasions. Then others want to have a meeting place or study location to call their own. Whatever the reason for a consumer to eat out, there is a restaurantRead MoreStrategic Principles Of The Restaurant Industry970 Words   |  4 Pages The restaurant industry is a simple concept, the store prepares the food, and consumers pay for it. Some people visit restaurants in order to save time or enjoy a certain taste that the restaurant has cornered. Others choose to eat out for celebrations and special occasions. Then others want to have a meeting place or study location to call their own. Whatever the reason for a consumer to eat out, there is a restaurant for them. Restaurants cater to all of the above reasons and take time to studyRead MorePest Analysis on Fast Food Restourants796 Words   |  4 PagesTable of Contents Introduction to Fast Food Industry in Bahawalpur 1 PEST ANALYSIS 1 POLITICAL 1 ECONOMICS2 SOCIAL / CULTURAL 2 TECHNOLOGY 2 SOURCES OF INFORMATION3 Introduction to Fast Food Industry in Bahawalpur Today, eating out definitely is part of modern lifestyle, or can be said as necessity of modern age. Fast food is mainly targeted to youngster who is providing the fast food Restaurant the most revenue. The high fat foods taste good to these youngsters, which in turnRead MoreThe Impact Of Nutrition Information On Advertisement Of Fast Food Chains Essay1313 Words   |  6 Pagesadvertisement of fast food chains The fast food industry in the U.S. has rapidly expanded in the past few decades (Hwang, 2013). In 2014, the industry has created a 3% current value growth, indicating its robust and continued ability in the U.S. market overall (Euromonitor, 2015). This strong increase has largely changed Americans’ lifestyle and eating habits; the amount of money they spend on fast food is more than that on education, readings and videos (Schlosser, 1998). Moreover, the fast food chains spentRead MoreFashion Styles Of The Fashion Essay1326 Words   |  6 PagesWhen people think of fashion, no one thinks about all the genres that come with fashion from the clothing to the designers, fashion has many genres. One genre, in general, is style. Some may call themselves grunge or preppy. There are many fashion genres that people wear, from classic, chic, western and goth. These genres in fashion give a pathway to what people were wearing in previous years like for an example, the 90’s were gr unge, and the 70s were bohemian. They also give people the feeling toRead More Pros And Cons Of Mcdonalds Essay701 Words   |  3 Pages McDonalds: Welcome sign in the high street or a place to avoid? In this essay I will be discussing the pros and cons of fast foods. Now a day every body will recognize the golden arches of McDonalds, it is hard not to. McDonalds has restaurants everywhere, beside major roads and in almost every high street. Their commercials are on television at least once a day. They became popular within a couple of years. Teenagers especially like McDonalds because of the relaxed atmosphere, cheap prizes andRead MoreChild Labor And Sweatshops1465 Words   |  6 Pagesbut customers can reverse this by being mindful of how often and what they are buying. The sweatshop has come to symbolize the greed of the clothing industry. (Smestad, 2009). Although some clothes are inexpensive on the price tag, the real expense is the people making the clothes. Ethical clothing is the answer to prevent sweatshops, while fast fashion on the other hand not, the customers must be the change to this problem. The clothing supply chain is a complex system. So, how than can a societyRead MoreDesigning A Successful Brand Collaboration1582 Words   |  7 PagesIntroduction What comes to your mind if Tumi meets Mini Cooper? What do you think if fashion meets soda? You will be surprised and curious about them. This is the magic of brand collaboration. Collaboration strategy becomes a trend/mainstream in various fields these years. The idea of brand collaboration is frequently used in different industries, especially the fashion, food, and film industry. Forming a successful brand collaboration is one of the best and most-effective ways to reach new customers